Green Queen Elise McDonough of CannaCraft
Green Queens was the original start of Ladies of Paradise in the cannabis industry. Harlee Case and Jade Daniels had a vision of highlighting women who work in the cannabis industry to show the wide range of jobs they do as well as how badass these women who do them are! Which is exactly why we were so excited to connect with Elise McDonough, a brand Manager for Confections at CannaCraft.
Elise manages Satori Confections, a brand of microdosed chocolates and mints. On a day-to-day basis, she directs the look and feel of the brand while also crafting a marketing strategy, advertising campaigns, and developing new products with their R&D team. The work encompasses every aspect of legal cannabis business, from extensive packaging projects to creating content to market research, which is why we were so excited to talk with Elise about her work!
As an alumni of High Times, her background is in cannabis writing and education, also the author of "The Official High Times Cannabis Cookbook" and "Bong Appétit," her skills in these areas have translated nicely into running a content marketing program for several CannaCraft brands, including the recently launched Farmer and the Felon, ABX and Hi-Fi Hops. Elise also support the cannabis culinary movement through a series of fun and interesting recipes for Satori chocolates that are created by leading chefs.
So let's get into it...
Cannabis has been a part of my life ever since I was a teenage hippie cashier at the Cleveland Food Co-op. As somewhat of a misfit, I always found friends through cannabis and felt a sense of belonging in the movement. I like to say "I came for the pot but I stayed for the people," as I've met many incredible, inspiring folks in the cannabis community and made lifelong friends. I truly feel that cannabis is a tool for changing consciousness and bringing different types of people together around issues as seemingly disparate as farming policy, land zoning, social justice and healthcare.
What are you passionate about?
I'm passionate about educating people about cannabis, especially edibles and the many different intersections of cannabis and food culture. This includes underground cannabis dinners, DIY infusion techniques, pairing cannabis strains with different cuisines and so much more!
What does authenticity mean to you?
Personally, I think being authentic is about having integrity and living life in accordance with your beliefs.
What makes you authentic?
I've followed a feminist path in life that's rewarded me with an exciting career, a supportive partner and lots of adventures. As a young person, I rejected conformity and consumerism in favor of counterculture ideals. I was into the idea of "body positivity" before I ever heard that phrase, and I pride myself on being down-to-earth. I had strong role models in both my mom (a neuroscientist) and my grandmother (a geologist), and they rarely wore makeup, so I've never really picked up the habit of being made-up or hanging out with people who would judge me based solely on my appearance. I've worked to love myself as I am and cannabis has been a huge part of that evolution towards true self-love and personal satisfaction.
What is your mission in life?
My mission in life is to encourage people to use cannabis in a way that's comfortable for them and educate them about the many benefits of the plant. I believe in the transformational power of plant medicine and psychedelic therapy, and I hope that we can all evolve towards a healthier and more sustainable way to live in harmony with nature.
Anything special that you want to share?
I recently turned 40 (gulp!), and I want to use this phase in my life to help others enter the cannabis industry and achieve equality. I'm open to mentoring young women, or simply answering questions about edibles or giving advice. Find me at @elisemcd420 on Twitter or @cannabisedibles420 on Instagram.